Episode #9 – Stephen Sweeney, COO at RSA Corp, differentiates broad based marketing from direct marketing and points out that most companies, including RSA Corp, would benefit the most by marketing directly to target individuals or niche.
There is no fool-proof way to find new clients. Any business development resource or salesperson will tell you that. There are, however, some approaches that work better than others. We at RSA Corp believe that referrals, which come in different forms, are the best way to find new customers for most B2B [...]
Episode #6 – Stephen Sweeney, COO at RSA Corp, discusses how referrals are the most effective way to find potential clients and build new business relationships.
Episode #5 – Stephen Sweeney, COO at RSA Corp, explains ways to obtain new leads through client referrals and networking approaches. Never underestimate the value of happy clients.
Episode #2 – Stephen Sweeney, COO at RSA Corp, discusses how small businesses can get more value out of their technology investments and how managed services can help small and mid-market companies reduce technology costs and restore peace of mind in the business.
While we’ve seen recent indications of economic recovery, some are skeptical that IT spending will follow the trend. For the past year CIOs have been strapped with tighter-than-ever IT budgets. This week Microsoft’s CEO offered his thoughts on why we will see growth in IT spending, but we will not see recovery. Here’s what you ought to know.
In the past year, most businesses have taken steps to “hunker down” and be a survivor. Many businesses are taking the opportunity to strengthen themselves to emerge stronger when the economy fully recovers.
De-risking your business is a simple framework that can be used to analyze your business and adjust your execution plan. Here are five areas to de-risk.
Some companies rely heavily on contractors to staff projects and even entire departments within IT. Others exclusively prefer full-time employees. Understanding the total cost of an employee is crucial in the decision-making process. However, the ultimate decision should be based on your company or department’s business strategy. Businesses often underestimate the total cost of a full-time employee. It’s true that hourly rates are usually higher for contractors and consultants than full-time employees, but we must consider all hard and soft costs. Some are not so apparent.
When deciding whether to use a technology contractor or hire a full-time IT employee, businesses must consider a wide range of factors. The choice must be rooted in the company or department’s business strategy, followed by consideration of cost.
Ask Yourself These 8 Questions…
• Is the function strategic to the business or tactical in nature?
If the function [...]
Technology executives are key business strategy players in today’s mid-market companies. In recent years, we’ve raised the bar for the qualifications for the ideal CIO. But, are our expectations realistic? Are we looking for a superman or superwoman?

Stephen Sweeney’s passion for technology started when he was thirteen and the proud owner of a new Commodore 64 – 8 bit CPU, 64k memory, Basic 2.0, and Jumpman! Today, he’s no less excited about business and technology, but with three kids doesn’t get much Wii time. He’s committed to converting to Mac and iPhone … someday. His technology career started as a Data Warehouse developer in 1992. His current interests include the role of technology in business and innovation. He’s been known to proclaim, “For many companies, technology, information, and innovation ARE the business; they just don’t realize it yet.” Stephen serves as the Chief Operating Officer of RSA Corp. Stephen has a B.A. from the University of Virginia and an M.B.A. from the Darden School of Business at UVA, where he received several honors and distinctions. He is active in the Houston-area technology community including organizations like the Houston Technology Center and the Rice Alliance for Entrepreneurship; and serves as a Director of the West Ranch Management District in Friendswood, Texas. He is married to an amazing French-Canadian woman, who is far more charming than he. Follow Stephen on Twitter - 
